Post by account_disabled on Mar 16, 2024 4:05:48 GMT
The London brand cuts ties with the past with the new Find Yourself campaign Fashion brand River Island has announced that it will stop creating season-specific adverts to focus on a unique campaign that showcases customers and showcases the brand's different identities. Their latest Find Yourself campaign will be broadcast across multiple channels, such as TV, social media and newspapers, but for the first time will also include the screening of a micro film. This will start from the moments and garments of the individual seasons, and then move on to the models, the fashion shows created, and the variety of styles rather than the seasonality of the garments. find yourself campaign “We are trying to evolve our communication.
It is important for us to communicate with consumers and make Find Your Phone Number them understand that the brand is capable of satisfying their multiple identities" , declared the consumer director Cartridge of River Island , who wants consumers to be able to choose clothes in based on your personality, even blending collections from different seasons. The campaign made its first appearance in August 2014 on TV, and now focuses on a mix of classic and digital media. Accept Advertisement cookies to view the content. Now River Island is focusing on social media to communicate With consumers, the brand decided to use a social approach, creating a hashtag like imwearingRI , which encourages customers to use it in Twitter and Instagram posts after wearing an item of the brand and taking a photo of themselves.
Cartridge said online sales were growing in line with the rest of the market, with mobile representing a large part of the company's business. She believes customers are becoming accustomed to online shopping on their own channels, so that the brand is focusing more of its efforts on company-owned online platforms rather than competing online with other retailers on marketplaces such as Asos. The Find Yourself campaign is achieving an increase in profits, where it specifically went from 931 thousand in 2015 to 932.7 thousand in 2016. The fashion world probably suffered from weakened demand, followed however by sustained growth thanks to the Christmas sales.
It is important for us to communicate with consumers and make Find Your Phone Number them understand that the brand is capable of satisfying their multiple identities" , declared the consumer director Cartridge of River Island , who wants consumers to be able to choose clothes in based on your personality, even blending collections from different seasons. The campaign made its first appearance in August 2014 on TV, and now focuses on a mix of classic and digital media. Accept Advertisement cookies to view the content. Now River Island is focusing on social media to communicate With consumers, the brand decided to use a social approach, creating a hashtag like imwearingRI , which encourages customers to use it in Twitter and Instagram posts after wearing an item of the brand and taking a photo of themselves.
Cartridge said online sales were growing in line with the rest of the market, with mobile representing a large part of the company's business. She believes customers are becoming accustomed to online shopping on their own channels, so that the brand is focusing more of its efforts on company-owned online platforms rather than competing online with other retailers on marketplaces such as Asos. The Find Yourself campaign is achieving an increase in profits, where it specifically went from 931 thousand in 2015 to 932.7 thousand in 2016. The fashion world probably suffered from weakened demand, followed however by sustained growth thanks to the Christmas sales.